Until this document, the American School of Madrid had never produced a brand book or had a style guide to adhere to. The Communications Team commissioned a comprehensive, practical and illustrative style guide to use internally.

Using a bold, modern approach, we designed a guideline that was both easy to follow and represented the energetic atmosphere of their educational community. We wanted to create a style guide that the staff could easily understand using a language void of technical jargon as well as utilising infographics and in-situ examples.

Concept and design
Editorial design
Copywriting and editing

Completed 2021

The American School of Madrid commissioned an end-of-the-year magazine, ASM Today, to celebrate the achievements and milestones of the school community. The theme revolved around progressive learning and the academic experiences of the educators, administrators, and students throughout the year.

Celebrating the dynamic, energetic atmosphere of the campus, the look and feel of the publication draw inspiration from the then-recent campus improvements and colourful school materials that complement the magazine's crowdsourced contents.

Concept and design
Editorial design
Photographic curation and editing
Copy editing
Illustration

Completed 2017

Over the years, we’ve designed four annual reports for ASM. For each publication, we draw inspiration from the theme of the issue, a topic directed by the administrators.

The goal is to create an engaging document that illustrates the institutions successes and achievements of that year.

Concept and design
Editorial design
Photographic curation and editing
Copy editing
Illustration

Completed for school years 2017-2018, 2018-2019, 2019-2020, 2020-2021

An official redesign of the Official Transcript was commissioned as part of the efforts to reinvigorate the look of the official documents and suites of stationery. The major challenge was to create a document that was visually appealing yet dense with information and one that could work with the data software.

Document design

Completed in 2018

A short guidebook was designed to instruct the community about coming back to campus during the COVID-19 pandemic.

The digital brochure followed a simple grid system and used illustrations to allow the reader to quickly and easily understand the contents.

Brochure design

Completed in 2020

The American School of Madrid wanted to create a series of safety infographics to use around school as an A3 poster, on social media, and through direct email marketing.

The challenge was to make a graphic representation of a vast amount of copy and still create visually interesting artwork for an audience of varied ages on multiple platforms.

Concept and design
Social media graphics
eDM marketing
Poster design

Completed in 2020

Phase 2 was highly anticipated development of campus improvements which included common workspaces, landscaping, underground car park, and modern classrooms.

A set of three posters were developed to bring promote and celebrate this

Poster design

Completed in 2019

Spearheaded by Alumni Coodinator Daniel Grzywacz, Spectrum is a school publication focused on community and alumni stories. The entire publication is dedicated to showcasing profiles, features and interviews of alumni and current staff, school updates, and alumni news.

We decided to approach the design of the magazine to have a bold and dynamic layout, utilising cut out images, playful layouts and typographic treatments.

Read Spectrum Red ⟶
Read Spectrum Orange ⟶

Graphic design
Editorial design
Art direction
Photo editing
Copy editing

Spectrum Red (Issue 1, Fall 2019), Spectrum Orange (Issue 2, Spring 2020)

The American School of Madrid commissioned a “Learning Beliefs” poster to use around campus. The poster is a typographic representation of their academic commitment to creating a stimulating and supportive learning environment.

Graphic design

Completed in 2020